LEAD UI/UX DESIGNER | 12+ YEARS | INDUSTRIES | CAPABILITIES

Crafting Digital Experiences
That Matter

I design intuitive, scalable and business-driven digital experiences. With 12+ years of experience, I help products grow through user research, product strategy, design systems and technology.

◎12+ YearsExperience

⌁Product DesignUX Strategy

▱Design SystemsPrototyping

⌘AI + UXInnovation

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SELECTED WORK

Featured Projects

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EDUCATION

Education Learning Platform

Education is a documented domain in my portfolio profile; this case study illustrates how I apply my UX approach to learning products without claiming a named project from my resume.

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BANKING

Digital Banking Experience

Citi Bank: Metrics & Limits and Product Inventory interfaces, from research and wireframes through high-fidelity UI, usability testing and developer handoff.

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HEALTHCARE

Digital Health Platform

Pristyn Care: patient booking, EMR, doctors, leads and insurance dashboards, plus mobile experiences shaped by user research and usability evaluation.

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E-COMMERCE & GIFTING

E-commerce Gifting Experience

BeatXP, FlowerAura and MyFlowerTree: product discovery, catalog, checkout, cart, order tracking and responsive commerce experiences.

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ABOUT ME

I’m Jaspal Virdi

A Lead UI/UX Designer with 12+ years of experience across Banking, Healthcare, E-commerce, Education and digital products. My work spans user research, wireframing, prototyping, usability testing, design systems, accessibility, responsive design and cross-functional collaboration.

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12+Years of Experience

5+Business Domains

2014+Design Career

MY EXPERTISE

Skills & Focus Areas

Product
Design ⛓UX Strategy User Research ⌗Information
Architecture UI Design ▦Design Systems ⌑Prototyping ⌁UX Engineering AI + UX ↗UX Writing ◔Accessibility ◎Design Ops

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MY PROCESS

From Insight to Impact

A structured design process that ensures the right problems are solved, for the right users, with measurable business outcomes.

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⌕1. DiscoverUnderstand users
& business goals

→

◉2. DefineFrame the problem
& set direction

→

✦3. ExploreIdeate & create
options

→

✎4. DesignBuild & refine
solutions

→

♟5. ValidateTest & get
feedback

→

</>6. DeliverHandoff &
scale

▥7. MeasureTrack impact &
iterate

EXPERIENCE

Work Experience

Resume-aligned experience: IRIS SOFTWARE / ETS.org · Citi Bank Pristyn Care · Progressive Commerce · FA Gifts · Four Orange

Lead UI / UX DesignerIRIS SOFTWARE · Client — ETS.org · Noida

Jul 2025 – Current

Leading UX work across digital products with research, wireframing, prototyping, high-fidelity UI, stakeholder collaboration, usability testing and design-system thinking.

Sr. UI / UX DesignerIRIS SOFTWARE · Client — Citi Bank · Noida

Aug 2021 – Jun 2025

Designed Metrics & Limits and Product Inventory interfaces, led research through high-fidelity design in Figma, and collaborated with product managers, business analysts and developers in agile sprints.

Sr. UI / UX DesignerPristyn Care · Gurgaon

Jan 2020 – Aug 2021

Led patient-journey research and digital experiences across Patient Booking, EMR, Doctors Dashboard, Leads Dashboard, Insurance Dashboard and mobile apps.

Sr. UI / UX DesignerProgressive Commerce · Delhi

Dec 2018 – Dec 2019

Designed responsive e-commerce experiences, including product catalog, order tracking, cart and customer account journeys.

UI / UX DesignerFA Gifts Pvt Limited · Gurgaon

Jul 2014 – Dec 2018

Worked on FlowerAura and gifting-commerce experiences, improving responsive UX, checkout flows, product discovery, order tracking and mobile usability.

Graphic Designer & HTMLFour Orange · Gurgaon

Jan 2014 – Jul 2014

Built a foundation in visual design and HTML that continues to support design-to-development collaboration.

Crafting Digital Experiences
That Matter